Women Community POPxo Launches its E-commerce Platform
POPxo, the popular digital community for women which is based in New Delhi has geared up to introduce its e-commerce platform to sell private label merchandise, said the company’s top executive.
To attract the millennial population, the content platform is entering into selling products ranging from mugs and laptop bags to pouches and tote bags.
POPxo is an emerging platform related to fashion, beauty, lifestyle - everything the modern Indian woman needs.
“E-commerce is a natural step because we already have a large user base because of all the content we produce,” Priyanka Gill, chief executive of POPxo stated. “We realise that there is no strong female millennial product brand in the market right now and that’s why we decided to use the information we have to create a collection of ...