Xiaomi, Vivo to Launch Premium Devices to Surpass OnePlus
A battle in the premium smartphone segment is brewing up for a long time now. A few days ago, it was announced that OnePlus is leading the premium smartphone market in India, however, Chinese players like Xiaomi, Vivo and Huawei are now trying hard to beat the dominance of OnePlus, Samsung as well as Apple.
Every smartphone maker is making valuable efforts to lead the premium space. Samsung this month will be launching the latest Note 9 smartphone, and further devices from OnePlus, Vivo, Huawei and Xiaomi, through the latter’s sub-brand Poco will also be introduced in the upcoming festive season.
The festive season in India starts from October and accounts for at least a third to a handset maker’s annual revenue in the country.
“The $500 premium segment has been traditionally split...