Friday, March 29

Tag: Pininfarina SpA

M&M Luxury Brand To Launch $2 million limited edition car by 2020
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M&M Luxury Brand To Launch $2 million limited edition car by 2020

The world's maiden luxury carmaker owned by Mahindra and Mahindra Ltd, Automobili Pininfarina, is all set to launch its limited edition first car at $2 million (₹13.4 crore) towards the end of 2020. The firm will likely introduce two more products aligning with the needs of a wider audience. Pawan Goenka, managing director, M&M said,"This is a way to introduce Pininfarina as a brand and create a brand halo, and follow a top-down approach." Automobili Pininfarina is a unit of Pininfarina SpA owned by Anand Mahindra led Mahindra and Mahindra Ltd. The move will grant Mahindra its long-awaited desire to incorporate luxury car brand under its portfolio. Interestingly, Mahindra has bid for various luxury brands in past including Aston Martin, Volvo and Jaguar Land Rover among others....