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Photography Marketplace Platform Snappr acquires Eversnap

21Aug By PriyankaNo Comments

ACQUISITION

Photography Marketplace Platform Snappr acquires Eversnap

SAN FRANCISCO, Aug. 19, 2020- The top US on-demand photography marketplace, Snappr, has acquired competitor Eversnap. Eversnap was an early entrant to the event photo-sharing space a decade ago, launching the top-rated wedding photo app Wedding Snap in 2012 as a way to allow a wedding to be captured from dozens of perspectives. They rebranded to Eversnap in 2013 and became one of the most popular general group photo sharing apps of the time. Eversnap launched their professional photography services in 2014. At the time of the acquisition it had almost one million users. Snappr was launched in 2016 and has since grown to be the largest on-demand photography platform in the world, including covering over 200 metropolitan areas in the United States. Customers can book an on-demand p...

19Jun By AdityaNo Comments

FUNDING

Meero raises $230M funding, joins Unicorn club

Meero, a France based startup which offers online editing and production tools for photographers has raised $230 million funding from Eurazeo & others. Eurazeo invested $56 million out of $230 million, which brings Meero's valuation above the $1 billion threshold used by the tech industry to identify so-called "unicorns" the most valuable and promising startups. Investment companies Prime Ventures, Avenir Growth, Global Founders Capital, Aglae Ventures, Alven, White Star Capital and Idinvest Partners also participated in the fundraising, whose financial details were not disclosed. Meero was founded three years ago and is headquartered in Paris. Meero hopes to double its staff to 1,200 by the end of the year, according to French newspaper Les Echos, which interviewed the com...

Taking Photos Really Helps You Remember Experiences: Study

28Aug By Press Trust of IndiaNo Comments

ANALYSIS

Taking Photos Really Helps You Remember Experiences: Study

Taking photos may actually help you remember the visual details of your encounters, whether it is lying on the beach, touring a museum, or just waiting in line at the grocery store, a study suggests. "Our research is novel because it shows that photo-taking itself improves memory for visual aspects of an experience but can hurt memory for non-visual aspects, like auditory details," researchers said. Previous research has suggested that being able to take photographs or consult the internet may allow us to outsource our memory, freeing up cognitive resources but potentially impairing our ability to remember. Researchers, including those from New York University in the US, hypothesised that this offloading effect may hold for factual information, but might not apply when it comes to the...

World Photography Day: Capturing Moments, One Click At A Time

19Aug By Press Trust of IndiaNo Comments

Story

World Photography Day: Capturing Moments, One Click At A Time

Gone are the days when the words, "Ready! Smile!" were the cue for a group of people, standing as if already frozen in a frame, to smile widely before the sound of a click and a blinding flash of light filled the room. That era of formal photography where professionals were hired to take posed, say cheese kind of photographs to record events such as weddings and other mega family celebrations is mostly in the past now. On World Photography Day today, lens persons take stock of a different kind of photography that has come to the fore, the kind that catches a groom stealing shy glances with his bride, or a doting father sharing a quiet moment with his daughter. It is also the kind that captures the first moment of a child in the world, a mother looking at her new-born with tear-fil...