India’s First Curated Wellness Advisory Marketplace, ZingUpLife is Disrupting the Traditional Wellness Services Consumption Model
Personal wellbeing has, for many decades in India, been linked with the absence of illness. Treating and preventing illness has been the focus of our organized healthcare industry and consumer behaviour has also modelled itself around this reactive framework. The few online health and fitness platforms available are also built around the directory model, where consumers discover services and access them online or offline. Now a Bangalore based young start-up is quietly changing this entire paradigm of health and wellness services consumption in the country.
Focusing first on self-discovery of an individual’s wellness status using a battery of first-in-class online tools, ZingUpLife builds an incremental model of wellness consumption that emphasizes on empowering the consumer through in...