people | Pixr8 News

23Nov By Press Trust of IndiaNo Comments

CHINA

Users Opting Mobile Payments Exceed 520 Million In China

The number of Chinas mobile wallet users has exceeded 520 million with combined payments of over USD 6 trillion, Chinese e-commerce giant Alibabas financial services affiliate said today. According to the Peoples Bank of China, Chinese banks dealt with 8.6 billion payments from mobile services in the second quarter of this year, up 40.5 per cent from a year ago. The combined value of mobile payments jumped 33.8 per cent to 39.2 trillion yuan (USD six trillion). The growth came as user-friendly platforms such as WeChat Pay encourage online transactions. Also Read Google Will Track Your Location Even When You Turn It Off! In April, Ant Financial, Alibabas financial affiliate which runs the popular Ali Pay -- Chinas leading third-party online payment ...

pCommerce- The Global Perspective of ‘People’ in India

World is appreciating and recognizing ‘people’ from India, then why is India lagging to figure out the projection of investment from its own ‘people’? Why isn’t India able to harvest it and reap itself huge pool of benefits? Japan has leveraged its cultural emphasis on ‘efficiency and team work’, to revolutionize the manufacturing and engineering industries. The Republic of Korea (Korea) has utilized its cultural emphasis on ‘speed’, and it has built some world-class companies such as Samsung and LG. China has sustained a GDP growth of more than 10% for more than two decades by virtue of its ‘ability to scale’. The United States of America (USA) and Israel have leveraged the diversity of their populations to lead innovation globally. I firmly believe that now it is India’s turn ...

Decoding: The Growing Role Of Data In Sponsorship

The Audience remains at the heart of the sponsorship proposition. However, it is no longer exposure, impressions generated or image transfer that drives and determines value. Rather—thanks to data—it is the ability to engage, involve and connect with fans that raises sports, events, entertainment, nonprofit, cultural, association and other partnerships above mere marketing. This is not a recent change; at least not on one side of the fence. Data-led, digitally enabled personalization has been at the heart of many brand marketing initiatives since the turn of the century. More recently, as the technology cost of delivering personalization has been reduced, rightsholders in some areas of entertainment—cinema, for example—have begun to take the initiative in this space. Most others, howeve...