How Negative Publicity Helped ‘Padmaavat’ Gain Huge Revenue
It is generally said-
"All's well that ends well"
and it holds just right the entire team of Padmaavat. To our surprise the movie which was in doubt of hitting even a single cinema hall or multiplex, following huge outrage has somehow managed to recover all the investments made by co-producer Viacom18 Motion Pictures.
The movie 'Padmaavat' whose named was changed from 'Padmaavati' was made at a cost of Rs 180 crore including P&A (prints and advertising) and distribution expenses. The movie has notched up Rs 307.05 crore in box-office collections as per the source Bollywood Hungama. However, since the film is still up and running, the figures may increase considerably.
The figure- Rs 307 crore- is not as huge as it seems if you talk about profit of the co-producer. Only about h...