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Hamster Garage acquires YC-backed Swipehouse

13Oct By PriyankaNo Comments

ACQUISITION

Hamster Garage acquires YC-backed Swipehouse

CHICAGO, Oct. 12, 2021-- Hamster Garage, a leading partnerships and affiliate marketing agency has acquired Swipehouse, an influencer marketplace connecting brands and creators. Swipehouse allows influencers and brands to seamlessly match and scale marketing campaigns across a network of thousands of vetted influencers with a combined reach of over 1 billion followers and hundreds of companies. As the marketing landscape continues to evolve with rising costs, privacy concerns and a need to diversify channels, brands want to grow their influencer marketing efforts. Initially built as a social app for creators, Swipehouse has a deals feature that allows influencers to apply to promote brands. Brands can receive submissions, approve or deny applicants, message creators, receive and ap...

14Sep By PriyankaNo Comments

ACQUISITION

Intuit acquired Email Marketing Platform Mailchimp for $12 billion

MOUNTAIN VIEW, Calif., 14th Sept 2021-- Intuit (Nasdaq: INTU), the global technology platform has agreed to acquire Mailchimp, a leading email marketing platform for approximately $12 billion in cash and stock deal. After this acquisition Intuit's planning to become an AI-driven marketing platform using the center of small business growth; and to disrupt the small business mid-market. Mailchimp brings to Intuit technology at scale along with global customer reach. Founded in Atlanta, GA in 2001, Mailchimp began by offering email marketing solutions and evolved into a global leader in customer engagement and marketing automation fueled by a powerful, cutting-edge AI-driven technology stack. Global customer reach with 13 million total users globally, 2.4 million monthly activ...

6 Low Cost Marketing Techniques To Boost Your Business

12Mar By AnkitaNo Comments

Story

6 Low Cost Marketing Techniques To Boost Your Business

As an entrepreneur, you have to wear many different hats and juggle many priorities at once you’re handling product development, sales, and of course, marketing. It’s no piece of cake and requires you to divide your already limited resources in a smart way that helps you optimize product quality and product reach. Developing the perfect product only to have it remain unused because no one knows about it hardly sounds like an ideal outcome. Hence, the end goal of getting new customers should be somewhere at the top of your list. In order to achieve it successfully, you need an effective marketing plan: you must launch big and promote tirelessly to establish your brand identity. But you can’t spend all your time and budget on marketing either so you’re always looking for ways to cu...

4 Proven Tips to Consider for Your Content Marketing Strategy

24Feb By No Comments

BLOGS

4 Proven Tips to Consider for Your Content Marketing Strategy

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? And now in 2020, 84 percent of B2B marketers will outsource their content creation. While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results research shows that just 17 percent of content marketers report their content marketing efforts as much more successful. Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing. Below are four tips guaranteed to make your content marketing much more effective: Publish A LOT MORE Content One of the factors you need to consider when working on your content strat...

Don’t Copy. Be Different. And Your Marketing Will Win.

22Dec By No Comments

BLOGS

Don’t Copy. Be Different. And Your Marketing Will Win.

Gary Vaynerchuk nailed it when he said, “Marketers ruin everything.” Because it’s true. The moment they see people flocking to a new website, posting to the latest social platform or watching the hottest new TV show, they swarm in and fill it with ads for their stuff. To them, eyeballs equals dollar signs. And that is how it works. Until everyone starts doing it. Then, it’s an uphill battle to capture and keep your audience’s attention. In light of this, what’s the savvy business owner supposed to do? Well, rather than scraping the bottom of the marketing barrel, you can use a different strategy altogether. You can zig while everyone else zags. And when you do this, you end up light years ahead your competition. Today, I want show you three easy way to zig with your marketing and ...