Snapdeal Acquires Customer Personalisation Firm TargetingMantra
Snapdeal today said it has acquired TargetingMantra, a move that will help the ecommerce major enhance personalisation of shopping experience of customers. The acquisition amount was not disclosed by Snapdeal.
TargetingMantra specialises in the field management of customer life cycle through personalisation, targeting and big data analytics.
Founded by former Amazon executive Saurabh Nangia and management consultant Rahul Singh in March 2013, TargetingMantra has offices in Palo Alto and Gurgaon.
Its solutions help increase conversion rates through intuitive product discovery, recommendations and channel selection.
"At Snapdeal, TargetingMantra's team will further the on-going initiative to build the customer experience engine, which will personalise shopping experiences for...