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India’s largest online marketplace Myntra is planning to soon enter the offline market space with the retailing of beauty and cosmetics products under Myntra Beauty brand. Soon after launching its first offline store for Roadster, the e-talier is now stepping ahead with its O2O (online to offline) business. At present, the company sells more than 100 beauty and cosmetics brands on its online platform including MAC, Clinique, Bobbi Brown, and Estee Lauder. And now, these products will also be sold offline through a series of multi-brand physical stores. “Beauty and personal care is a fast growing segment for us which has been growing at 400% year-on-year. Today we have over 250 leading brands across makeup, skin care, bath & body, perfumes and beauty appliances,” said Ananth Narayan...

Yoga guru Ramdev's Patanjali Ayurveda on Thursday opened its exclusive store at the Indira Gandhi International Airport Terminal 2 in New Delhi. Currently Pantanjali have around 5,000 exclusive stores and would add more into that. The ayurveda company is also going to launch a new loyalty card on January 26, named ‘Swadesh Samridhi. Patanjali has plans to connect around five crore people through its loyalty programme, which would also offer insured sum to the holders in case of death and disability, he said. Earlier on January 16, Patanjali Ayurveda entered into an agreement with e-commerce websites to give a big push to the online sale of its Swadeshi range of Fast-moving Consumer Goods (FMCG). Its products will now be available online on websites like PayTM Mall, Big Basket, ...

Tag: offline store

Myntra to Foray Into Offline Beauty & Cosmetics Retailing

After Online Launch, Patanjali Opens Exclusive Store at IGI Airport