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Amazon Rebrands Offline Initiative in India

29Aug By Gauri SinghNo Comments

News

Amazon Rebrands Offline Initiative in India

The popular e-commerce player Amazon India has announced that it will be promoting all its 14,000 assisted online shopping points in 21 States across the country. And, this will be done under Amazon Easy brand, starting with 200 such facilities in Andhra Pradesh and Telangana. All the points will be branded Amazon Easy by mid 2019 as stated by Kishore Thota, director-customer experience and marketing, Amazon India. This will be done majorly for stores dealing in a host of items from groceries, medicines and mobiles besides some exclusive outlets. With Amazon Easy, the staff of offline stores in tier II and tier III markets are instructed to assit customers shop on Amazon.in and this in turn also helps them to earn commission. Thota stated that in the two States, where there are 1,...

20Nov By reutersNo Comments

CHINA

Alibaba Goes Offline With $2.9B Stake In China’s Top Grocer

[dropcap]I[/dropcap]nternet giant Alibaba Group Holding Ltd said on Monday it would invest HK$22.4 billion ($2.87 billion) for a major stake in China’s top hypermart operator, Sun Art Retail Group Ltd, part of a wider push into offline retail. As part of an alliance with Auchan Retail S.A. and Ruentex Group, Alibaba would buy the stake from Ruentex while Auchan Retail would boost its stake, the three companies said in a joint statement. The alliance would target opportunities in China’s $500 billion food retail sector, as Alibaba races to build big-data capabilities in the offline retail market where roughly 85 percent of sales are made. “Physical stores serve an indispensable role during the consumer journey, and should be enhanced through data-driven technology and personalized ...

Amazon’s Grocery Push Playing Catch Up With Chinese E-commerce Giants

23Jun By reutersNo Comments

CHINA, News, USA

Amazon’s Grocery Push Playing Catch Up With Chinese E-commerce Giants

As Amazon.com Inc looks to swallow U.S. grocery chain Whole Foods, China's tech giants are already digesting hefty bricks-and-mortar deals, taking the lead in the battle to transform supermarket shopping with big data and better supply chains. China's Alibaba Group Holding and JD.com Inc have invested heavily in offline retail - bricks-and-mortar stores - in recent years to complement their online offerings. With their ready-made payment and social media platforms to lure shoppers, Alibaba and JD.com have helped China become the world’s largest online grocery market, far ahead of the United States. This early lead, cemented by densely populated urban areas and cheap labor, could be key as retailers and tech firms race to boost margins on low-cost consumer goods by reinventing supp...

Google Linking Online and Offline Worlds in New Ad Challenge

1Jun By Ankita SinghNo Comments

News

Google Linking Online and Offline Worlds in New Ad Challenge

SAN FRANCISCO: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries. A product called “Google Attribution” was unveiled at a marketing conference this month in San Francisco by the Internet giant. Google has long been able to determine when users click on an ads and make a purchase, but linking online and offline habits takes its analytics a step further. Google senior vice president Sridhar Ramaswamy, who announced that Attribution is in test mode with a limited number of partners and will be rolled out to more advertisers in coming weeks, touted the tool as being able to answer the long-challenging question of whether marketing campaigns are working. “Google Attribution makes it possible ...

19May By Press Trust of IndiaNo Comments

CHINA, Tech

Xiaomi Bets Big on Mi Homes For Larger Offline Play

Chinese handset maker Xiaomi will set up Mi Homes in four cities, including Delhi and Hyderabad, as it looks to increase its revenues from the offline retail market in India. Last week, it unveiled its first Mi Home in Bengaluru that will allow consumers to experience and buy all Xiaomi products under one roof. Xiaomi had forayed into the Indian market in 2014, selling smartphones exclusively online through Flipkart. However, a year later, it partnered with distributors to sell devices through brick and mortar stores as well. "Over the next few months, we will expand Mi Homes to Delhi, Chennai, Mumbai and Hyderabad. We want to bring these five (Mi Homes) to scale, ensure they are profitable before we add more," Xiaomi India Head Manu Jain told PTI. Xioami has 72 such Mi Homes i...

Urban Ladder Launches First Exclusive Sofa Lounge

7May By AnkitaNo Comments

News

Urban Ladder Launches First Exclusive Sofa Lounge

Urban Ladder, a leading consumer brand in the home furnishing space, today launched another unique offline store format. Exclusively designed for Sofas, Urban Ladder’s first sofa lounge is located in HSR Layout, Bangalore, the heart of the city’s largest new home belt. Redefining the sofa buying process, the 600 sq. ft. store has been innovatively designed to showcase 60% of Urban Ladder’s highest selling category. The store is supported with a strong digital interface providing customers a cumulative Urban Ladder experience. The physical experience of buying a sofa involves various ergonomic factors such as overall comfort, cushion density, fabric quality, colour etc. Customers can now physically experience the quality and comfort of the range, assess dimensions and fabric preferences....

Xiaomi Wants to Increase Offline Sales to 50 Percent By Year End

27Mar By AdityaNo Comments

Tech

Xiaomi Wants to Increase Offline Sales to 50 Percent By Year End

Chinese handset maker Xiaomi today said it plans to ramp up its offline distribution channel in the country and is targeting around 50 per cent of its turnover from this segment. “Till now, our focus was on online sales. Now, we will focus both on online and offline distribution. We expect our share from offline to grow from current 10 per cent to 50 per cent by the end of this year. This is our aspiration,” Xiaomi India Head Manu Kumar Jain said. Jain said the company has strong plans for offline distribution. “In five or six cities, we are ramping up and having extensive offline distribution and Chandigarh is one of them as it is a key market for us. In the next 3-4 months, we will start a very extensive offline distribution business in Chandigarh through multi-brand outlets. “W...

Mahindra Launches New Platform For Vehicle Auction

24Oct By Press Trust of IndiaNo Comments

News

Mahindra Launches New Platform For Vehicle Auction

Mahindra First Choice Wheels (MFCWL) today announced the launch of a platform that allows buyers to participate in traditional 'on the ground' used-car auctions via internet in real-time. The platform, True Time Bids will significantly improve efficiency of how vehicle auctions are conducted in India today, the company said in a statement. MFCWL ran a pilot project of True Time Bids with Kotak Bank prior to its launch. MFCWL Senior Vice President of e-Business B Ganeshkumar said: "The pilot launch of Truetimebids.com with Kotak has been extremely successful and we look forward to taking this platform to all our clients over the next few weeks. "Stating that the platform will fundamentally change the way vehicles are disposed at auctions, he added: "Our clients are continuously loo...

20Sep By reutersNo Comments

ACQUISITION

Walmart Completes Jet.com Acquisition

Wal-Mart Stores on Monday said it has completed the acquisition of Internet retailer Jet.com after agreeing to pay about $3 billion for the e-commerce startup last month. Wal-Mart Chief Executive Doug McMillon announced the closing of the deal, which was pending regulatory approval, in a blog post on the retailer's website. The deal, which was the largest for an online startup, will give Walmart access to Jet.com's innovative pricing software and will help the Bentonville, Arkansas-based retailer to better compete with online rival Amazon.com. "A lot of folks ask me 'Why Jet.com?," McMillon said in a blog post. The answer he said was in the savings both Walmart and Jet can together offer shoppers. Jet, with its ability to lower prices as customers add more items to their shoppi...

Add Wise Steps in Your Shop Using Wiseretail, An Inventory Management Platform Backed by Nike

9Sep By RishabhNo Comments

Story

Add Wise Steps in Your Shop Using Wiseretail, An Inventory Management Platform Backed by Nike

How many times it has happened to you that you get all buckled up and walk into a showroom to purchase an item that you’ve researched all along, and the day you finally reach the showroom, it goes out of stock! People are now smarter than they were some years ago. They research for every article before carrying out purchase. Though these items are available online, yet only 5% of the customers choose to transact from there. The rest 95% still choose offline stores to “touch and feel” the products before they actually purchase it. Until now, the customers had two options; either go online or offline! But recently an attempt has been made by YNG Media’s experts as- Wiseretail to bridge that gap. What is Wiseretail? Wiseretail is an interactive-platform which happens to solve t...

Retailers Earn More From Online Than Offline Sales: Study

6Aug By NitishNo Comments

ANALYSIS

Retailers Earn More From Online Than Offline Sales: Study

Retailers offering customers an option to buy products online earn more revenue than those who only sell their goods offline, according to a new study. The study suggests that customers spend more online because it is easier to locate items through the search function. Junzhao Ma, a lecturer at Monash University in Australia studied how a larger selection of products available online affects consumer spending, using data from a large US retailer that specialises in apparel and offers both printed catalogue and internet shopping. In particular, he examined the effect on the retailer's main products, offered in the catalogues and for which there was high demand and the less-popular niche items that were available on the retailer's website but hard to find in its catalogues. Ma found ...

NearU, an Online to Offline App Signs Up 6000 Retailers in 6 Months

11May By AdityaNo Comments

News

NearU, an Online to Offline App Signs Up 6000 Retailers in 6 Months

NearU App, an Online to Offline (O2O) App Signs up 6000 Retailers in 6 Months Including Marquee Brands, Empowering Them to Push Deals to Their Target Customers, Anytime, Anywhere. The Indian Retail Industry today comprises of 7.5% organized retail, 92% unorganized retail and a meager 0.50% of e-tail. This clearly reflects the scope of tapping the offline retail market space at various levels. Hence, a fleet of retail-centric hyper local, apps have lately entered the app marketplace, with their business model revolving around a huge chunk of participation from the retailers. Now the question arises that how many of them, in the real sense, provide a value proposition for the retailers. Along with the users, even the vendors nowadays are facing app fatigue, or rather, collaboration fat...