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Myntra to Foray Into Offline Beauty & Cosmetics Retailing

24Aug By Gauri SinghNo Comments

News

Myntra to Foray Into Offline Beauty & Cosmetics Retailing

India’s largest online marketplace Myntra is planning to soon enter the offline market space with the retailing of beauty and cosmetics products under Myntra Beauty brand. Soon after launching its first offline store for Roadster, the e-talier is now stepping ahead with its O2O (online to offline) business. At present, the company sells more than 100 beauty and cosmetics brands on its online platform including MAC, Clinique, Bobbi Brown, and Estee Lauder. And now, these products will also be sold offline through a series of multi-brand physical stores. “Beauty and personal care is a fast growing segment for us which has been growing at 400% year-on-year. Today we have over 250 leading brands across makeup, skin care, bath & body, perfumes and beauty appliances,” said Ananth Narayan...

Mukesh Ambani’s Reliance Industries Plans To Hit The E-Commerce Sector

15Jun By Gauri SinghNo Comments

News

Mukesh Ambani’s Reliance Industries Plans To Hit The E-Commerce Sector

India’s business tycoon Mukesh Dhirubhai Ambani-led Reliance Industries has its major plans to enter the country’s e-commerce market which is worth $200 Billion. The company aims to join offline as well as online buying experience for its customers. It is being reportedly stated that the plan will be carried forward by combining two units of Reliance Industries Ltd (RIL) namely Reliance Jio Infocomm Ltd and Reliance Retail Ltd. The company aims to build an e-commerce space established on O2O (online-to-offline) market programme and bring local merchants on board boosting up their sales with the help of this plan. The O2O model helps to drag customers from online medium to buy products from offline channels. "Demand is going to come from tier 2 and 3 and 4 towns and cities. Then you nee...

29Mar By NitishNo Comments

FUNDING

O2O Platform Fynd Raises Funding From Google

Omni-channel platform Fynd closed Series C round of funding led by Google. The other active investor's group like Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Hong Kong-based Axis Capital among other angel investors in the round. Fynd's latest round of funding will enable the platform to further enhance the way it engages with consumers and retailers in a better way. With 8,000+ outlets on board, Fynd's unique proprietary inventory integrations enable customers to discover fashion in real-time and know the exact specifications of the products available. Earlier in April 2017, Fynd raised funds led by IIFL with participation from New York-based FJ Labs and Silicon Valley-based Rocketship among other participating existing...

Paytm Acquired Delhi Based O2O Startup Shopsity

12Nov By PriyankaNo Comments

ACQUISITION

Paytm Acquired Delhi Based O2O Startup Shopsity

India's largest mobile payments and commerce platform Paytm has acquired a Delhi-based startup Shopsity, a O2O solutions to small retail stores. Earlier This move is in line with Paytm’s vision to create strong seller-focused services for its offline merchants. Shopsity is focused on small unorganized retailers, providing them with tools to attract and retain customers. Co-founders Danish Ahmed and Gaurav Arya have joined Paytm’s management and are actively working to strengthen seller services for the 800,000 strong offline sellers on the Paytm ecosystem. ”Shopsity has done a great job at providing innovative solutions to small offline retailers. By integrating their technology with our advanced seller services, we will be able to offer additional solutions to our fast-growing famil...

O2O Platform Square Yards Raises USD 12 Million Investment From Anil Ambani

9Nov By NitishNo Comments

FUNDING

O2O Platform Square Yards Raises USD 12 Million Investment From Anil Ambani

India's largest online to offline (O2O) real estate transaction player Square Yards has raised USD 12 million investment from the Private Equity arm of Anil Ambani led Reliance Group. This is Square Yards' first institutional investment after it had raised USD 11 million from a clutch of HNW investors last year. Founded in 2013, Square Yards is the largest distributor for primary residential real estate in India, and it enjoys a leadership position in the Non Resident Indian (NRI) markets. "With this collaboration, the company will be able to draw on Reliance's extensive experience, particularly in scaling up the business to a higher growth trajectory and creating significant shareholder value in the process. Besides capital, we will also get access to best practices in running la...

Freecharge, Freshdesk Founders Invest in O2O Platform Crownit

27Aug By AdityaNo Comments

FUNDING

Freecharge, Freshdesk Founders Invest in O2O Platform Crownit

Freecharge founders Kunal Shah and Sandeep Tandon, and Freshdesk founder Gireesh Mathrubootham have invested in Crownit, an Online to Offline (O2O) local merchants discovery platform. The size of the deal is however not disclosed. Ex-Snapdeal chief product officer Anand Chandrasekaran has also invested in the venture, the company said in a statement. "We are building Indias largest offline deals company using app-only cost efficient cash-back approach. We are replicating the success of Meituan (China's largest offline deals company) in India. We will continue to scale using product innovation without the need of large capital," Sameer Grover, founder and CEO, Crownit said. Crownit primarily targets offline merchants segment with direct consumer discounts and deals category in India...

20May By AnkitaNo Comments

FUNDING

O2O Retail Discovery Platform Appie Raises $1million Funding

Appie Mobiquity Pvt. Ltd, a Mumbai-based offline retail discovery platform raised $1 million funding (around Rs 6.7 crore) from a Mumbai-based angel investor and two European investors. “We plan to add 10,000 retailers across three cities and expand user base to half a million in the first year,” Kartik Sanghavi, founder of Appie said. As an O2O platform, we tied up with 1,200 retailers in Mumbai. The app is currently in beta mode and a formal launch is scheduled in June. The firm charges a commission of 0.2-0.9% per transaction from the retailers. In the online-to-offline (O2O) market, Appie’s competitors include Fashalot (raises fund fom yournest), Zakoopi and Ratale, Paytm (acquire Near.in). The O2O theory works on when users express an intent for buying a product, the retaile...

16May By AdityaNo Comments

FUNDING

Alibaba’s Online Ticketing Platform Raises $260 million Funding

The listed movies unit of Alibaba Group Holding Ltd, China's biggest e-commerce company, has raised the valuation of its O2O distribution and promotions subsidiary which operates an online ticketing platform after a new round of fundraising, it said in a Hong Kong stock exchange filing released on Sunday. Alibaba Pictures Group Ltd said that its O2O platform was now worth 13.7 billion yuan ($2.1 billion) based on the new financing raised from a group of investors led by CDH Investments, Ant Financial Services Group and Sina.com. The statement said the O2O platform raised 1.7 billion yuan ($260 million) from the investors, who will hold approximately 12.4 percent of its equity. Alibaba Pictures was formed through the acquisition of ChinaVision Media Group in 2014. The online ticket...

4Jan By AdityaNo Comments

ACQUISITION

O2O Strategy: Paytm acquired Shifu App In An $8-million (Rs 53-crore) Deal

Shifu an app to predict consumer preferences and behaviour has been acquired by Paytm. The Application was started 2 Years ago by a team of three: Prashant Singh the Product Development guy, Michael Massey the magician with Server and Analytics, and Deepansh Jain who heads Client Side Development. The best time to plant a tree was twenty years ago. The second best time is today Posted by Prashant Singh on Saturday, January 2, 2016 ALSO READ: Meet Shifu – App for digital assistant For Paytm, the acquisition is in line with its plan to invest about $150 million in emerging companies to build a complete digital ecosystem. "Ventures in O2O (offline-to-online) and last-mile delivery, and platforms that can solve consumer problems are ...

31Dec By AnkitaNo Comments

Story

Video: The Story Of O2O (Online to Offline) Market In China

Online to Offline is a rather new but hugely popular concept in China’s E-commerce scene. Consumers place an order and make the payment online to receive offline goods or services. Now, this Internet-based business model is reshaping the home renovation market. Office worker of China, Mr. Ke Yong plans to renovate his apartment. Instead of going through the hassle of visiting different renovation companies for help, he has chosen a mobile app called Huizhuang to find a contractor. O2O renovation has become an increasingly popular option for renovation customers in China, with more economical, convenient, and transparent services, a reputation not so often associated with the traditional renovation industry. Part 2: Riding the O2O tide Liu Yuxi established Huizhuang in May 2013...