Beauty Retailer Nykaa Launches Its Men’s Grooming Website
E-commerce beauty retailer Nykaa has announced the launch of its online marketplace exclusively for men called Nykaaman.com. The website will be in action from today and will have products across various categories.
With this move, the company intends to foray into the $1.4 billion men’s grooming market in India. Also, this will help the company to scale up its revenue of two years by 10 percent.
This news comes a year after many other e-commerce companies have also entered the segment of men’s fashion including Voonik and Limeroad. NykaaMan.com will offer products under the categories like shaving, hair care, grooming kits, bath & body, beard care, sexual wellness and sports nutrition which will include over 150-200 brands including The Shave Doctor, Kielh’s, Clinique for Men an...