BookMyShow Acquires Video-On-Demand Platform Nfusion
Online entertainment ticketing company BookMyShow on Tuesday said it has acquired video-on- demand platform Nfusion for an undisclosed amount, a move that will help the Mumbai-based firm enhance its audio streaming offerings.
Without disclosing the financial details of the transaction, BookMyShow said it acquired Nfusion in an all-cash deal. “We are excited to foray into audio entertainment through our offering ‘Jukebox’ (its online audio entertainment offering), which uses Nfusion’s technology,” BookMyShow director Parikshit Dar told PTI.
Nfusion was set up in the Middle East in 2009 by Shoaib G.M. Khan, Sivagurunathan S. and Prabhakar Reddy. The HD video- on-demand platform allowed users to stream videos online. Dar said that strengthening the audio offerings is part of BookMyShow ...