NearU, an Online to Offline App Signs Up 6000 Retailers in 6 Months
NearU App, an Online to Offline (O2O) App Signs up 6000 Retailers in 6 Months Including Marquee Brands, Empowering Them to Push Deals to Their Target Customers, Anytime, Anywhere.
The Indian Retail Industry today comprises of 7.5% organized retail, 92% unorganized retail and a meager 0.50% of e-tail. This clearly reflects the scope of tapping the offline retail market space at various levels. Hence, a fleet of retail-centric hyper local, apps have lately entered the app marketplace, with their business model revolving around a huge chunk of participation from the retailers. Now the question arises that how many of them, in the real sense, provide a value proposition for the retailers.
Along with the users, even the vendors nowadays are facing app fatigue, or rather, collaboration fat...