December 2nd, 2016E-commerce firm Myntra has no plans to significantly increase discounting over the coming weeks to drive sales after the recent demonetisation move hit online retail, its CEO Anant Narayanan today said.
"Post-demonetisation, our growth rate has come down which I believe will last two months but it will come back. So we have not...
October 2nd, 2016India's leading platform for fashion brands and a pioneer in m-commerce Myntra's Big Billion Days (BBD), is right around the corner and here are a few great picks that you absolutely can't miss at Myntra. Sanhita Dasgupta, Myntra Fashion Stylist, tells you how to dress-to-impress by picking great ethnic outfits this festive season and...
September 8th, 2016Myntra announces the introduction of 'Try and Buy' (T&B), a new service option aimed at breaking the final barrier to shopping fashion online. Considered to be the Holy Grail for fashion E-commerce, T&B allows for the 'touch and feel' factor to seep into the world of online shopping, especially fashion, where it is expected to...
August 23rd, 2016Flipkart-owned online fashion retailer Myntra today said it is on track to touch the USD 1 billion Gross Merchandise Value (GMV) mark this fiscal.
Myntra also said it has become the first ever Indian fashion e-commerce platform to clock the USD 1 billion run rate in annualised average GMV (post discounts) in July.
"We have now...
August 14th, 2016Flipkart-owned Myntra has acquired majority stake in HRX, the active lifestyle brand co-owned by Bollywood actor Hrithik Roshan, and Exceed Entertainment.
The company did not disclose the quantum of stake acquired as well as cost of the acquisition.
In an emailed statement, it said: "Myntra has bought stakes from Hrithik and...
August 14th, 2016ANI- Online ethnic wear fashion brand IndusDiva announced its association with Haresh C Shah for Mumbain Khadi Village Industries Association (MKVIA) to unveil Khadi Originals.
Khadi Originals is a collection of fusion apparels which is all set to recapture the original ethos of Khadi. It is not merely a fabric; it's a thought, a...
July 26th, 2016Myntra, a fashion portal owned by India's largest online retailer Flipkart has acquired online merchandise retailer Jabong.
Sachin Bansal, Flipkart's co-founder, confirmed the news by welcoming Jabong India to the Flipkart family in a tweet.
Welcome @JabongIndia to the @Flipkart family. We'll create history together.—...
July 11th, 2016Online fashion retailer Myntra has recently acquired Bengaluru-based Cubeit for an undisclosed amount. Cubeit focuses on building mobile applications that allows users to aggregate content from any given location.
"As part of the acquisition, the team at Cubeit has been inducted into Myntra, making it an Acqui-Hire that will further...
July 3rd, 2016India's biggest fashion shopping sale, the fourth edition of Myntra's 'End of Reason sale', clocked over two million item orders placed by end of day one of the two-day weekend sale.
In the run up to the opening of the sale at 12 am on Saturday, around Rs. 700 crore worth of products were added to the EORS wish list (A special feature...
June 24th, 2016Fashion e-commerce platform Myntra today said it expects to see a 20-fold jump in daily sales during its End of Reason sale to be held on July 2-3.
The company, which was acquired by Flipkart in 2014, expects about 10 million people to shop on its platform on the two sale days.
"We are geared up for our End of Reason sale (EORS). We...
May 30th, 2016Myntra - India's leading fashion portal has launched 'Try Myntra, you'll love it' campaign as a successor to its popular '#JustArrived' tagline.
Through this campaign, Myntra aims to address the inhibitions of shoppers who are reluctant to buy clothes online. The campaign is estimated to reach out to 20 million online shoppers who...
May 21st, 2016India's leading fashion website Myntra apologise in an official company blog on Friday for a major technical glitch. Yesterday, Myntra unintentionally sent many notifications to its users. The fault was causes due ti mobile notifications updation.
Myntra relised the mistake and posted a blog of this technical glitch and said sorry...
