Saturday, March 2

Tag: Myntra

Myntra’s Big Billion Days – 10 Things to Look Forward to
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Myntra’s Big Billion Days – 10 Things to Look Forward to

India's leading platform for fashion brands and a pioneer in m-commerce Myntra's Big Billion Days (BBD), is right around the corner and here are a few great picks that you absolutely can't miss at Myntra. Sanhita Dasgupta, Myntra Fashion Stylist, tells you how to dress-to-impress by picking great ethnic outfits this festive season and shares tips on styling them perfectly.   Women Straight Kurta: This silhouette has officially taken over the women's fashion world. Colourblock, quirky printed or solids, the options are plenty. They are delicate, feminine and graceful, just like you. Pair them with palazzos to complete the look. Cropped Palazzos:This breezy bottom wear is exactly the thing you need in Indian weather. Comfortable yet stylish, they can take your ethnic avatar to a...
Myntra Introduces Try and Buy New Feature
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Myntra Introduces Try and Buy New Feature

Myntra announces the introduction of 'Try and Buy' (T&B), a new service option aimed at breaking the final barrier to shopping fashion online. Considered to be the Holy Grail for fashion E-commerce, T&B allows for the 'touch and feel' factor to seep into the world of online shopping, especially fashion, where it is expected to bring about a huge change in the way traditional buyers look at buying apparel online. Ashutosh Lawania, Co-founder, Myntra, said, "Try and Buy is an important step towards offering consumers a hassle-free online shopping experience and encouraging more offline buyers to shop online. This new concept will open up online fashion to a whole new section of buyers." Offline shoppers have expressed apprehension over the lack of touch and feel in the case of onli...
Will Achieve $1 Bn-GMV Figure This Fiscal, Says Myntra
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Will Achieve $1 Bn-GMV Figure This Fiscal, Says Myntra

Flipkart-owned online fashion retailer Myntra today said it is on track to touch the USD 1 billion Gross Merchandise Value (GMV) mark this fiscal. Myntra also said it has become the first ever Indian fashion e-commerce platform to clock the USD 1 billion run rate in annualised average GMV (post discounts) in July. "We have now surpassed our January benchmark (USD 800  million) to make July 2016 the biggest month ever for Myntra. The annualised GMV run rate of USD 1 billion puts us on the path to touching the USD 1 billion GMV mark in a fiscal,"  Myntra CEO Ananth Narayanan told reporters here. He said in the past month, the company had taken some market transforming steps, and "our focus is to continue to transform fashion and lifestyle in India through technology." The reason why ...
Flipkart Owned Myntra Acquires 51% Stake in ‘HRX’
ACQUISITION

Flipkart Owned Myntra Acquires 51% Stake in ‘HRX’

Flipkart-owned Myntra has acquired majority stake in HRX, the active lifestyle brand co-owned by Bollywood actor Hrithik Roshan, and Exceed Entertainment. The company did not disclose the quantum of stake acquired as well as cost of the acquisition. In an emailed statement, it said: "Myntra has bought stakes from Hrithik and Exceed. Both Hrithik and Exceed will continue to be shareholders in HRX." This move is in a bid to further strengthen Myntra's successful private brands business, it added. HRX, one of the first homegrown Indian active lifestyle brand incepted in 2012, was exclusively licensed to Myntra in 2013, and has been one of the top selling brands on Myntra since then. HRX is on track to double its revenues to Rs 200 crore in the current financial year and is ...
IndusDiva Unveils Khadi Originals; To Be Available on Myntra
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IndusDiva Unveils Khadi Originals; To Be Available on Myntra

ANI- Online ethnic wear fashion brand IndusDiva announced its association with Haresh C Shah for Mumbain Khadi Village Industries Association (MKVIA) to unveil Khadi Originals. Khadi Originals is a collection of fusion apparels which is all set to recapture the original ethos of Khadi. It is not merely a fabric; it's a thought, a reflection and above all a way of life. True to its fluid yet structured character, Khadi Originals is a classy mix of earthy elegance, minimalistic chic and subtle sophistication. Crafted for men and women with discerning tastes, the silhouettes are simple, easy and comfortable in hues that vary from earthy and monochromes to pastels. Inspired by nature, these unique creations make for all-season clothing. Khadi Originals from IndusDiva will retail a ran...
Myntra Has Acquired Jabong, Pips Future Group & Snapdeal
ACQUISITION

Myntra Has Acquired Jabong, Pips Future Group & Snapdeal

Myntra, a fashion portal owned by India's largest online retailer Flipkart has acquired online merchandise retailer Jabong. Sachin Bansal, Flipkart's co-founder, confirmed the news by welcoming Jabong India to the Flipkart family in a tweet. Welcome @JabongIndia to the @Flipkart family. We'll create history together.— Sachin Bansal (@_sachinbansal) July 26, 2016 The talks of sale were fueled by reports that Jabong's current owners AB Kinnevik and Rocket Internet were reluctant to pump in more money into Jabong. According to Mint, Kinnevik was seeking a valuation of USD 100-150 million for Jabong. After the deal, Jabong will become part of Myntra which in turn is owned by Flipkart. Earlier there were speculations that Kishor Biyani-led Future Group is in talks to buy Jab...
Myntra Acquired Cubeit For An Undisclosed Amount
ACQUISITION

Myntra Acquired Cubeit For An Undisclosed Amount

Online fashion retailer Myntra has recently acquired Bengaluru-based Cubeit for an undisclosed amount. Cubeit focuses on building mobile applications that allows users to aggregate content from any given location. "As part of the acquisition, the team at Cubeit has been inducted into Myntra, making it an Acqui-Hire that will further strengthen and expand Myntra's technology team," said the company in a press statement. Cubeit is Myntra's third technology led acquisition. Myntra had earlier acquired Native5, a Bengaluru-based mobile app development platform company in May, 2015 and Fitiquette, a San Francisco-based technology solution in April, 2013. Cubeit was co-founded by Sarthak Jain, Nithin Kumar Gadiparthi & Prathamesh Juvatkar in 2014. Myntra, which is aggressively trying...
Myntra’s ‘End of Reason Sale’ Clocks 2 Million Product Orders on Day 1
News

Myntra’s ‘End of Reason Sale’ Clocks 2 Million Product Orders on Day 1

India's biggest fashion shopping sale, the fourth edition of Myntra's 'End of Reason sale', clocked over two million item orders placed by end of day one of the two-day weekend sale. In the run up to the opening of the sale at 12 am on Saturday, around Rs. 700 crore worth of products were added to the EORS wish list (A special feature offered for EORS-4). The wish list was offered for the first time for short listing of items to go on sale. Also, the Myntra App was ranked number one on iOS in India across all categories. Myntra and EORS were among the top searched items on Google and Twitter, with search trends higher than Amazon, during the same period. "The fourth edition of EORS has received phenomenal response so far. On the first day of the sale, we have seen installation of...
News

Myntra Launches ‘Try Myntra’ Campaign to Encourage Online Shopping

Myntra - India's leading fashion portal has launched 'Try Myntra, you'll love it' campaign as a successor to its popular '#JustArrived' tagline. Through this campaign, Myntra aims to address the inhibitions of shoppers who are reluctant to buy clothes online. The campaign is estimated to reach out to 20 million online shoppers who avoid online shopping of clothes due to constraints such as touch, feel, fitting, exchange policy and others. The campaign targets the key essence of easy returns and cashback policies, while emphasizing the fact that clothes purchased online are perfectly fitting. As a part of campaign, two short films have been launched. The first film starts with Abhay Deol andIra Dubey, as a married couple, wherein Ira is trying a new one piece dress, only to realize th...
Sorry We Messed Up Says Myntra
News

Sorry We Messed Up Says Myntra

India's leading fashion website Myntra apologise in an official company blog on Friday for a major technical glitch. Yesterday, Myntra unintentionally sent many notifications to its users. The fault was causes due ti mobile notifications updation. Myntra relised the mistake and posted a blog of this technical glitch and said sorry for this mess up. On Thursday, May 19, at around 2:00 pm, the notifications team of Myntra updated fleet of notification servers with a code change. It took about 3 minutes for the deployment systems to update all notification servers with the change. Within minutes of the code-push, our users, including several employees started reporting that they were getting bombarded with notifications, unrelated to their interactions with Myntra. The team immediately...
Myntra Does a U-turn, To Re-Launch Website From June 1
News

Myntra Does a U-turn, To Re-Launch Website From June 1

A year after going app-only, fashion e-tailer Myntra will now launch again its desktop website on June 1. Myntra, part of eCommerce giant Flipkart, had attributed the decision to the manifold growth in traffic from smartphones, which prompted it to go mobile-only from May last year. Myntra said the U-turn in its decision was based on consumer feedback and launch of new categories like home furnishing and jewellery. "The premises of going on an app only strategy were based on mobiles being personal devices that enable a tailored experience unlike desktops and that mobiles are the future of computing devices," Myntra CEO Ananth Narayanan said in an emailed statement. Both the premises were proven to be right and Myntra app became the most loved amongst leading Indian eCommerce firms,...
Flipkart’s Myntra unit expects to turn profitable in fiscal 2017
Story

Flipkart’s Myntra unit expects to turn profitable in fiscal 2017

Myntra, part of Indian's biggest e-commerce company Flipkart, said it expects to turn profitable by the end of next financial year as the online fashion store looks at slashing discounts and curbing supply-chain costs. Shopping online is becoming more popular in India due to the rising use of cheaper smartphones and India's e-commerce sector is expected to grow to $220 billion by 2025. However, fierce competition to win customers through deep discounting has led to mounting losses for Flipkart along with rivals Snapdeal and Amazon. Myntra now plans to reduce discounts by 3-4 percentage points and the company expects to lower the number of products that are discounted on its website. Myntra's 60 percent of revenue in the next financial year would come from products sold at full ...