Myntra Acquires Bengaluru Based Smart Wearables Startup
India's leading online fashion platform Myntra has acquired Bengaluru based Witworks. Witworks is a technology startup making smart wearable devices and their underlying software.
Witworks team will join Mytnra R&D department after the acquisition to further strengthening the company's robust technology team and augment its product development capabilities.
The acquisition will help Myntra to develop wearable products for their in-house brands as well as leverage the technology to drive innovation and enhance consumer engagement in the future.
Jeyandran Venugopal, Chief Technology Officer, Myntra, said, "Wearables is currently a 300 crore industry in India and is growing rapidly, with online contributing 60 percent to the total business. This acquisition will help us to solidi...