Myntra to Foray Into Offline Beauty & Cosmetics Retailing
India’s largest online marketplace Myntra is planning to soon enter the offline market space with the retailing of beauty and cosmetics products under Myntra Beauty brand. Soon after launching its first offline store for Roadster, the e-talier is now stepping ahead with its O2O (online to offline) business.
At present, the company sells more than 100 beauty and cosmetics brands on its online platform including MAC, Clinique, Bobbi Brown, and Estee Lauder. And now, these products will also be sold offline through a series of multi-brand physical stores.
“Beauty and personal care is a fast growing segment for us which has been growing at 400% year-on-year. Today we have over 250 leading brands across makeup, skin care, bath & body, perfumes and beauty appliances,” said Ananth Narayan...