FoodTech Firm Faasos to Foray into the Middle East Market
The food on demand platform Faasos is reportedly foraying into the international market starting from Dubai. The company has plans of seeking to capture the next leg of growth. Faasos Food Services, which operates the brand Faasos, is gearing up to establish its first batch of multi-brand cloud kitchens in Dubai.
By the first quarter of 2019, the company is expecting to have three kitchens operational in the city. These will witness the venture launch its brands Faasos, Behrouz Biryani, Oven Story and Firangi Bake in the Middle East.
“We test new brands with limited locations within our existing kitchens. We only scale those brands that we know are being liked by users and where economics are working. The good thing is that our kitchens become profitable in the second month itself and ...