Hrithik Roshan Pours $878.2K in Fitness Startup CureFit
Bengaluru-based fitness startup CureFit recently raised $878.2K from Bollywood star and brand ambassador Hrithik Roshan. MCA filings reveal that the prominent actor invested directly in Cure.Fit as well as through his entity, Extreme Brands.
In August 2017, CureFit secured the ‘Krrish’ star as its brand ambassador, signing a five-year contract for a total of $14.63 Mn.
CureFit was founded by former Flipkart executives Mukesh Bansal and Ankit Nagori in 2016 and aims at providing a holistic healthcare platform with deep emphasis on mind, body and nutrition. With this ambition to make healthy lifestyle accessible to all, CureFit has effectively integrated physical fitness, mental fitness, healthy eating, and is planning to launch a care section in one app, under Cult.fit, Mind.fit, Eat....