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CHICAGO, 10th July 2020: The 117-year-old American bike company Harley-Davidson announced that it's eliminating 700 jobs and replacing CFO as part of its rebuild of the company plan. Chief Financial Officer John Olin, who has been with Harley 17 years, has left the company. His duties are being assumed on an interim basis by Treasurer Darrell Thomas, the company said in a news release. "Significant changes are necessary and we must move in new directions," Jochen Zeitz, chairman, president, and CEO said in the press release. Harley’s new efforts called “Rewire.” in which about 700 positions being eliminated by the end of the year. Harley has 6,000 employees worldwide. The cuts will affect 500 current employees globally and cost the company $50 million in restructuring co...

Niche bike maker Royal Enfield today announced its entry into Brazil, the fourth largest two-wheeler market in the world. The company has entered the Latin American country with three models-- Bullet 500, Classic 500 and the Continental GT cafe racer. It has set up its second direct distribution subsidiary outside India in Brazil, with having established the first such entity in the US in 2015. The newly-formed subsidiary - Royal Enfield Brazil - at Sao Paulo will sell bikes to dealers, as well as conduct all front-end development and support activities such as marketing and after-sales in the country. A flagship store has also been opened in the city. "We are delighted to be formally entering Brazil, and are able to offer our motorcycles to a whole new group of customers, that...

Tag: motorbike

Harley-Davidson fire CFO and 700 Employees

Royal Enfield Rides into Brazilian Market