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Affle to acquire 8 pc stake in Indus OS for $2.86 million

3Jul By PriyankaNo Comments

ACQUISITION

Affle to acquire 8 pc stake in Indus OS for $2.86 million

San Francisco, 3rd July 2020: Mobile advertising company Affle said it will acquire 8 percent stake in smartphone operating system firm Indus OS. "Affle (India) Ltd through its subsidiaries announced the signing of a definitive agreement to acquire 8 percent ownership in OSLabs Pte Ltd, Singapore, (Indus OS). Indus OS operates India's largest independent indigenous app store, with key investment from Samsung Venture Investment Corporation," Affle said in a statement. According to a regulatory filing, Affle will pay USD 2.86 million or about Rs 21 crore to Indus OS for the stake. "We derive significant synergies with the Indus App Bazaar which, through its multi-lingual capabilities, deeply enhances our vernacular scale and the verticalisation strategy. "It strengthens Affle's p...

Ad-tech company Affle acquire Mediasmart

28Feb By PriyankaNo Comments

ACQUISITION

Ad-tech company Affle acquire Mediasmart

Ad-tech company Affle has acquired Spanish firm Mediasmart in a $5.5 million (Rs 40.87 crore) deal. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform. Its proximity marketing solutions allow it to deliver location targeted campaigns with real time footfall tracking and offline attribution. Its total revenue for the financial year ended December 31, 2019, was EUR 5.95 million. "A total consideration of EUR 5.12 million including contingent consideration to be paid for the acquisition of 100 per cent shares and economic rights of employees (subject to certain performance conditions over 4 years period and also subject to certain closing adjustments)," Affle said in a regulatory filing. It added that this also includes the pay...

Affle Group Acquires US based Mobile Advertising platform RevX

27Jun By AdityaNo Comments

ACQUISITION

Affle Group Acquires US based Mobile Advertising platform RevX

Singapore based Affle acquires US-based RevX, a mobile advertising company with a fully self-serve programmatic platform for mobile marketing. As part of the deal, the platform, assets, brand name, intellectual property rights, business relationships and technical information of RevX will be acquired by Affle International by the end of June 2019. RevX offers a mobile only self-serve programmatic platform to drive new user acquisition and grow retargeting & re-engagement-based transactions for marketers. The platform is used by e-commerce and mobile app-driven companies globally. Earlier, Affle Group has acquired the Vizury Commerce Business in 2018 and together with this acquisition, Affle strengthens its position in the retargeting domain. Anuj Khanna Sohum, the Chai...

Jana to Launch Internet Browser With Free Data Service in India

9Mar By AdityaNo Comments

News

Jana to Launch Internet Browser With Free Data Service in India

Mobile advertising company Jana will launch tomorrow an internet browser for Android users that will enable consumers to surf the web by offsetting mobile data costs. The company plans to invest over USD 90 million in India and other emerging markets to strengthen its customer base. "We have raised nearly USD 92 million which we will be putting into both in India and other emerging markets, but India is our largest market," Jana co-founder and CEO Nathan Eagle told Pixr8 here. A user of the browser, mCent, would initially get a data refund of up to 10 MB per day and 70 MB per week and will also be provided with unrestricted internet access to online content. mCent, which will compete with the likes of UC browser and Opera mini, is an ad-sponsored model through which advertisers wo...

Indian Mobile Advertising Firm InMobi Pay $950k Fine For Tracking Locations of Its US Consumers

23Jun By NitishNo Comments

News

Indian Mobile Advertising Firm InMobi Pay $950k Fine For Tracking Locations of Its US Consumers

In a report, Us based FTC ordered InMobi, SoftBank-backed Indian mobile advertising firm to pay $950,000 civil penalties for tracking locations of "hundreds of millions of consumers - including children - without their knowledge or consent" to serve their geo-targeted advertising. InMobi is subject to a $4 million penalty but the agency suspended the fine to $950,000 "based on the company's financial condition". This settlement comes at a time when InMobi is struggling to raise funds. In its 17 page report, FTC said, "InMobi created a database built on information collected from consumers who allowed the company access to their geolocation information, combining that data with the wireless networks they were near to document the physical location of wireless networks themselves. They w...