mCanvas Launches High Impact Scroller For Mobile Websites
mCanvas today launched Scroller, a high impact mobile ad unit that enables brands to deliver storytelling ads to millennials in a polite, non-intrusive manner. The Scroller has been in the beta for three months and is now available on the mCanvas marketplace, which consists of premium content websites in India.
When a user scrolls while reading an article, the ad unit interestingly reveals the brand's message within a horizontal window. The brand's message is placed in the background and stays pinned in a fixed position while the website content moves over it. . Tapping on the unit will redirect the user to a brand's URL or can expand to deliver a brand's story via rich media and/or video innovations. The unit is designed to be 100% viewable.
"Countless research studies indicate that...