5 Ways to Grow Your Startup by Focusing on Mindshare- John Ruhlin
While growing your startup, metrics serve as your markers for success. When you can command a sizable market share, you know you’ve made it. Right?
Not exactly. Many entrepreneurs fall for this flawed thinking and get distracted from the metrics that really matter.
To build an amazing business, you may only need 100 of the right people to know and love you. If you can grow to become a $10 million company with 20 percent net to the bottom line, who cares if you’re only reaching 1 percent of the market? Instead, you need to refocus your thinking on staying top of mind with those 100 key relationships -- or gaining mindshare. Often, this is when companies really take off.
Prioritizing mindshare over market share doesn’t mean you have to ditch your metrics mentality. Mindshare focuses...