American Express Acquires India’s Travel Assistant App Mezi For $150 Million
American Express today said it has acquired Mezi, a personal travel assistant app that helps consumers plan and book trips. The deal size is around $125-150 million. This is the record acquisition in the history of Indian startups.
Founded in 2015 by twin brothers Swapnil Shinde and Snehal Shinde, Mezi will now operate as a wholly-owned subsidiary of American Express.
Mezi, which is also backed by Nexus Venture Partners, uses artificial intelligence (AI) and human expertise to personalise online travel discovery and booking experience.
"Mezis AI-powered experience opens up exciting new ways for us to connect with and serve our card members and creates opportunities for us to build more meaningful relationships with them," Phil Norman, vice president of American Express Digital Lab...