4 Ways Small Businesses Should Leverage Text Message Marketing Campaign
If your business has ignored text message marketing, it’s time to rethink your strategy. Short message service (SMS) has a massive audience, as more people own mobile phones than ever before. More importantly, text messages have an incredible read rate — 98 percent of all text messages are opened by the user. Considering that email marketing open rates tend to fluctuate between 20 and 30 percent, depending on the industry, this is clearly an incredible opportunity.
Here are four important ways you can get started with your own text message marketing campaign:
Provide Coupons and Discounts Directly
Offering coupons or special promotional deals is a great way to immediately boost sales, and text messaging provides the perfect channel. As we learned above, your audience will be...