Spotify acquired adtech firm Megaphone for $235 million
New York, NOV 10 2020: Sweden-based digital music platform Spotify to acquire podcast advertising and publishing platform Megaphone for $235 million.
For podcast publishers, the acquisition will unlock innovative tools that will help them earn more from their work. This includes the opportunity to opt-in to have their content monetized, matching their listeners with even greater demand from advertisers.
Spotify will soon make Streaming Ad Insertion available to all podcast publishers on Megaphone, the first time this technology will be made available to third-parties. With Streaming Ad Insertion, podcast publishers will be able to offer more valuable podcast audiences to advertisers based on confirmed ad impressions.
Spotify has 1.9 million podcasts including biggies such as "Th...