Ad-tech company Affle acquire Mediasmart
Ad-tech company Affle has acquired Spanish firm Mediasmart in a $5.5 million (Rs 40.87 crore) deal.
Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform.
Its proximity marketing solutions allow it to deliver location targeted campaigns with real time footfall tracking and offline attribution.
Its total revenue for the financial year ended December 31, 2019, was EUR 5.95 million.
"A total consideration of EUR 5.12 million including contingent consideration to be paid for the acquisition of 100 per cent shares and economic rights of employees (subject to certain performance conditions over 4 years period and also subject to certain closing adjustments)," Affle said in a regulatory filing.
It added that this also includes the pa...