Maxus Bags Media PR Rights of Tata CLiQ
Global communications consultancy Maxus today said it has bagged the media mandate for Tata Groups e-commerce platform Tata CLiQ, following a multi-agency pitch.
The mandate involves management of all media across television, print, radio, cinema and will be handled from Maxus Mumbai office.
"In a category cluttered with product forward, sales, discount advertising or high-end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com," Tata CLiQ Head ? Marketing Prathyusha Agarwal said in a statement.
"With a novel proposition and communication idea, we are sure that we will build a strong salient brand. We believe...