How I Used Social Media to Save My Business and Build My Brand – Matt Sweetwood
It was 2007 and our business was in trouble. Unique Photo®, during the 20 previous years, had been one of the largest distributors of photographic supplies including film (35mm, 120/220, Polaroid, Kodak, Fujifilm, etc.), cameras, photo paper, chemistry, and accessories. At one time, we represented 5% of all rolls of film sold in the United States. Our customers were primarily small retail outlets such as camera stores, photo labs, tourist shops, pharmacies and professional photographers. They relied on us for low prices, quick delivery and stellar customer service. (more…)