M&M Luxury Brand To Launch $2 million limited edition car by 2020
The world's maiden luxury carmaker owned by Mahindra and Mahindra Ltd, Automobili Pininfarina, is all set to launch its limited edition first car at $2 million (₹13.4 crore) towards the end of 2020.
The firm will likely introduce two more products aligning with the needs of a wider audience.
Pawan Goenka, managing director, M&M said,"This is a way to introduce Pininfarina as a brand and create a brand halo, and follow a top-down approach."
Automobili Pininfarina is a unit of Pininfarina SpA owned by Anand Mahindra led Mahindra and Mahindra Ltd. The move will grant Mahindra its long-awaited desire to incorporate luxury car brand under its portfolio.
Interestingly, Mahindra has bid for various luxury brands in past including Aston Martin, Volvo and Jaguar Land Rover among others....