Adobe Acquires Open-Source E-commerce Magento
Adobe announced yesterday that it has made the acquisition of Magento for the amount of $1.68 billion. The purchase of the company has been done to enable Adobe to set up an e-commerce platform that caters to B2B and B2C and will be an appropriate addition to the company’s Experience Cloud.
It will also bolster Adobe’s resources as its competing with Salesforce, which is offering an integrated marketing, sales and service offerings in the cloud and acquired Demandware in 2016 for $2 billion to cater a similar set of functionality.
Brent Leary, owner of CRM Essentials is keeping an attentive eye on the relationship between CRM and marketing, stating this acquisition will fill a big gap in Adobe’s Experience Cloud.
“Now they have an offering that allows them to close the loop with c...