Cab Aggregator Lyft to Launch its Loyalty Program in the US
San Francisco based cab aggregator Lyft has planned to launch a new loyalty program for riders which will be known as Lyft Rewards. The particular program will start rolling out next month to select riders across the U.S.
It will let riders earn points for each dollar spent, which can then be used for upgrades to nicer cars or savings on future rides, among other things. Along with this, the ride-hailing company caters to its regular riders in several ways, including through its recently launched subscription service.
It is a program that rewards business users, and its partnership with Delta that allows riders to earn Delta airline miles with Lyft. The upcoming reward program will be aiming everyday riders, in order better retain their business as a part of Lyft’s larger battle wit...