Ola Ties Up With BMW, Expands On Demand Luxury Ride Service
Leading taxi-hailing app Ola on Monday partnered with luxury car maker BMW, which the two companies claimed will go a long way in redefining on-demand luxury mobility in India.
Ola claims it has around half a million drivers on its platform and the service, Ola Lux, is available in Mumbai, Delhi and Bengaluru to begin with, and will shortly commence in Hyderabad.
Ola already has tie-ups with luxury car makers Mercedes and Jaguar and also with Mahindra and Tata Motors. Other OEMs like Maruti Suzuki, Toyota and Nissan also have such association with aggregators.
BMW India acting president Frank Schloeder said the partnership is not exclusive, but will offer 100 per cent financing from BMW Finance, assured buyback and two-year free insurance maintenance.
Pranay Jivrajka, chief ope...