Flipkart To Launch Its Loyalty Programme To Combat Amazon Prime
With the announcement of the Amazon’s Prime Day sale, rival Flipkart is also expected to introduce its loyalty programme soon by the end of July or in the starting of August.
The programme, however, will be carried forward in a way different from it has ever been. The company won’t charge any subscription fee, rather the Flipkart customer loyalty programme will be based on the amount of purchases a customer does. After hitting the given amount of purchases, the customer will be eligible to enjoy the benefits of the programme.
“The idea is to start treating the cohort of loyal customers as more special. This is why it will be based on frequency and repeat purchases rather than a fixed fee paid upfront,” a Flipkart employee said.
According to the company, the loyalty programme will offe...