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12Sep By NitishNo Comments

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Snapdeal Unveils a New Brand Identity Using Fresh Website and Logo Designs

Snapdeal, India’s largest online marketplace, today announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India. The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the new positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi” The new brand identity focuses on the lives, dreams and aspirations of the consumers and is the culmination of an intense effort involving deep research and involvement of top creative agencies fro...

An Indian Startup Disrupting the $54 Billion Graphic Design Industry

Designhill is one of the rare Indian startups that already established itself as a global player before it has even launched its services completely in India. Within its first year of full operations, this Indian startup is already counted as a major competitor to some of the bigger heavyweights of the global design freelancing industry such as 99designs, Freelancer to name a few. For those who haven't heard of this Indian startup before, Designhill.com, is an online graphic design freelancing and crowdsourcing platform that allows startups, small businesses, creative and ad agencies source high-quality graphic designs at affordable prices. The company clearly aims to disrupt and establish itself as a leader in the $54 billion graphic design industry. The Gurgaon-based startup, still...

Exclusive – This is The Fourth Time Uber Has Been Changed It’s Logo

Well, we all know about bold rebranding of Uber. The Uber you know and love is getting a wardrobe change. We know the first question everyone’s going to ask. “We love the Uber icon! Why the f*%k are you changing the BIG Elegant U??!!” or “What happened to my big black, lovable dashing U. Uber explained in its blog, there are many reasons for the change, but the most important is that One of the big changes over the years is that Uber no longer moves just people; we’re now moving food, goods, and soon maybe much more. With the potential for many apps with many app icons, we needed one approach that connected them all. But many feel the new design of Uber Logo is not that good, it looks weird and not so cool. Looking the feedback on the internet, we did some research on Uber Logo history...