Snapdeal Unveils a New Brand Identity Using Fresh Website and Logo Designs
Snapdeal, India’s largest online marketplace, today announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.
The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the new positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi”
The new brand identity focuses on the lives, dreams and aspirations of the consumers and is the culmination of an intense effort involving deep research and involvement of top creative agencies from India ...