Indian News Aggregator App Dailyhunt acquires LocalPlay
India's leading News discovery app Dailyhunt announced the acquisition of hyperlocal content platform LocalPlay for an undisclosed sum.
Bengaluru-based Dailyhunt said, the acquisition underscores its aggressive strategy of attracting new users, residing in tier I, III and IV Indian cities and towns, who are always hungry to stay updated on all the latest hyperlocal happenings.
Hyperlocal content is consumed by people that are located within a well-defined area, generally on the scale of a street, neighbourhood, community or city.
"We saw the need of hyperlocal content is still largely untapped despite the presence of a host of traditional and new age content platforms in India," Dailyhunt Founder Virendra Gupta said.
"The latest acquisition of LocalPlay is a part of our strateg...