Friday, March 29

Tag: Lev

Cognizant to Acquire Indianapolis based Digital Marketing Firm
ACQUISITION

Cognizant to Acquire Indianapolis based Digital Marketing Firm

IT firm Cognizant said it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the US. The company did not disclose financial details of the transaction. "Lev helps businesses simplify and modernise their marketing campaigns using Salesforce Marketing Cloud to provide data-driven insight and personalization across the customer journey, and ultimately drive revenue," Cognizant said in a statement. The acquisition will help expand Cognizant's Salesforce practice and is expected to close in the first quarter of 2020, subject to meeting of certain closing conditions. Indianapolis based Lev provides strategic consulting, architecture design, technical optimisation and application integration services, the statement said, adding its client...