Swiggy to Enter Educational Institutes through ‘Launchpad’
The food delivery major Swiggy is planning and piloting a programme to launch operations in university towns. This programme will be known as Launchpad.
Launchpad will bring onboard students, typically those in the third year of a four-year graduation degree, as the campus Swiggy CEO in each university or college town to leadSwiggy’s operations in the campus.
The company at present is running pilots for the Launchpad in universities including Birla Institute ofTechnology and Science (BITS) Hyderabad, Lovely Professional University in Punjab and Chitkara University, also in Punjab.
Swiggy is currently operational in 50 cities and is looking to roll-out the initiative in a full-fledged manner on 400 campuses over starting January. The campus CEOs will be supervised by Swiggy's execu...