Rapper Snoop Dogg Invested in Swedish Payment Firm Klarna
Calvin Broadus better known as Snoop Dogg has invested in an online payments firm, Klarna.
Klarna, a Swedish based firm provides payment solutions for consumers and merchants. The company valued at $2.25 billion dollars in 2015, making it one of Europe’s largest fintech unicorns.
"I've been looking for an opportunity to expand my tech investment portfolio to Europe and seeing the way Klarna operates and how they challenge the status quo, I think it’s a match made in heaven. I’m very excited about this partnership,” Snoop Dogg said in a press release.
Klarna was founded in Sweden in 2005 and has expanded to 14 countries, with more than 100,000 merchants using its payment solutions for online and in-store purchases. It was valued at $2.25 billion (roughly Rs. 15,400 crores) in 201...