IPL Fails to Drive TV Audience But Wins Big Online
The Indian Premier League (IPL) 2018, currently aired on Star India network, is unable to attract the viewership it recorded for the 2017 season when aired on Sony Pictures Networks India (SPN) channels.
Star India network acquired the broadcasting rights of the competition this year after acquiring global media rights for a colossal Rs 16,347.5 crore.
According to stats from the Economic Times, the network registered 302.8 million viewers above the age of 20 in India in rural and urban locations throughout 17 live matches. This figure is spread across 10 Star India channels broadcasting the cricket matches, namely, Star Sports 1 (SD+HD), Star Sports (SD+HD), Star Sports 1Tamil, Star Sports Select 1 (SD + HD), Star Suvarna Plus (Kannada), Star Maa Movies (Telegu) and Star Jalsha (Ben...