IPL Merchandising a Huge Opportunity to Monetise Your Brand: Survey
The Indian Premier League (IPL) and its franchisees can emulate other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to global valuation and corporate finance advisor Duff & Phelps.
Unlike the global sports events, the premier T20 cricket hasn't been able to monetise at a large scale through merchandising despite its huge popularity, but this could change in the next few years, it said.
"Merchandising, which has not picked up as anticipated, is a huge opportunity for IPL and the franchisees to monetise the brand, and we hope to see IPL replicating the global sporting events' success in monetising their brands through merchandising," Duff & Phelps India Managing Director Santosh N told PTI.
Globall...