Intuit acquired Email Marketing Platform Mailchimp for $12 billion
MOUNTAIN VIEW, Calif., 14th Sept 2021-- Intuit (Nasdaq: INTU), the global technology platform has agreed to acquire Mailchimp, a leading email marketing platform for approximately $12 billion in cash and stock deal.
After this acquisition Intuit's planning to become an AI-driven marketing platform using the center of small business growth; and to disrupt the small business mid-market.
Mailchimp brings to Intuit technology at scale along with global customer reach. Founded in Atlanta, GA in 2001, Mailchimp began by offering email marketing solutions and evolved into a global leader in customer engagement and marketing automation fueled by a powerful, cutting-edge AI-driven technology stack.
Global customer reach with 13 million total users globally, 2.4 million monthly active...