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WhatsApp “Status” Feature Hits 450 Million Users, Beating Snapchat “Stories”

3May By Lavina TolaniNo Comments

Tech

WhatsApp “Status” Feature Hits 450 Million Users, Beating Snapchat “Stories”

Facebook was blamed for replication when it had copied the Sanpachat's trademark "Stories" and rolled out "Status Feature" in February last year. But, today the tables have turned different as the messaging service platform, WhatsApp owned by Facebook has crossed 450 million daily active user base worldwide. Snapchat currently holds 191 million daily user base which is just one-third of what is acquired by WhatsApp. In addition, the leading messaging service provider has 1.5 billion users using the app making it be leading in numbers at the technology landscape. Even though the feature was introduced to beat the competition from Snapchat, it brought a great change in the way people began interacting with the app daily, turning it out to be an instant success. Snapchat which started o...

Facebook and Instagram Revise Community Guidelines and Policy

25Apr By Sheldan RungasamyNo Comments

News

Facebook and Instagram Revise Community Guidelines and Policy

Facebook, the social media giant still caught in the midst of a data breach scandal, announced today that it will conduct a series of public events across several countries, including India as an initiative to improve and refine its community standard guidelines. The social media company announced that it was revising its internal enforcement guidelines to its users on Tuesday and the major innovation is that users can now challenge decisions of the company to remove photos, videos or posts it believes to violate community standards. “We decided to publish these internal guidelines for two reasons. First, the guidelines will help people understand where we draw the line on nuanced issues. Second, providing these details makes it easier for everyone, including experts in different fie...

1Sep By RishabhNo Comments

BLOGS, Tech

139 Facts and Stats about Instagram

With Instagram taking over the Internet with its out-of-the-box services and versatility in the field of providing an amazing user-experience, let's take a quick view of these 139 awesome facts. From scratch to the empire it has created til now!

Instagram Stories Overtakes Snapchat to Hit 200M Daily Active Users

16Apr By reutersNo Comments

News

Instagram Stories Overtakes Snapchat to Hit 200M Daily Active Users

Facebook-owned Instagram has claimed that more than 200 million people a day use its Stories feature, which competes against Snapchat. Snapchat had 161 million daily active users at the end of last year, ahead of Snap's March initial public offer, which was the largest by a technology firm in three years despite decelerating user growth. Instagram Stories' daily active users announced on Thursday has grown by 33% from the 150 million daily active users it had in January. The Instagram feature, which launched last year, lets users and businesses post a string of photos and videos that disappear after 24 hours, similar to Snapchat. Facebook last month introduced an update to allow users to tweak photos on their smartphones with visual details like a rainbow or a beard of glitter,...

13Apr By PriyankaNo Comments

INDIA

Indian Prime Minister Narendra Modi Most Followed World Leader on Instagram

Prime Minister Narendra Modi has emerged as the most followed world leader on photo-sharing app Instagram with a whopping 6.9 million followers, surpassing US President Donald Trump. Modi, who has put out 101 posts till date, is also the most "effective world leader" on the platform, a conclusion that was reached based on the comments and likes that his posts garner. The findings are part of a global study, "World Leaders on Instagram", that analysed the activity of around 325 Instagram accounts of heads of state and government and foreign ministers over the last one year. Trump, who occupies the second spot, has 6.3 million followers while Pope Francis is in third place with 3.7 million followers, ahead of the White House account with 3.4 million followers. The study, undertak...

3Nov By NitishNo Comments

News

Instagram to Test New Shopping Feature To Buy Products From Retailers

Facebook Inc's Instagram said that it will start tests next week on a new shopping feature through which users can buy products from US-based retailers via the photo-sharing app. Retailers will be able to showcase up to five products in a Instagram post, and clicking on the various tags will give users a lot more detail about the product than was previously available, Instagram said in a blog post on Tuesday. Instagram has also added a "shop now" link on each product, which, when clicked, will redirect users to the retailer's website where they can buy the product. The new features are aimed at keeping Instagram users, who now number more than 500 million, on the app for longer during their shopping experience than before, when they would have to exit the app to research and bu...

Instagram Advertisers Goes Double in Six Months

23Sep By reutersNo Comments

News

Instagram Advertisers Goes Double in Six Months

Facebook Inc's Instagram said on Thursday its advertising base more than doubled to exceed 500,000 in the last six months. Instagram, the popular picture-sharing app that uses Facebook's ad technology to target highly specific audiences, has gained traction as the preferred platform used by ad agencies for social media campaigns. The app, which has more than 500 million users, also said more than 1.5 million businesses had switched to its Business Tools program in the two months since its launch earlier this year. The program allows businesses to promote posts and create custom profiles on Instagram that allows potential users to contact them by phone, e-mail or text messages. The company, which was bought by Facebook for $1 billion in 2012, is expected to generate $1.5 billion...