4 Ways to Keep Your Team Creatively Inspired
One of the biggest challenges chief marketing officers face is ensuring that their teams continue to deliver fresh thinking for their brand. Though many brands lean heavily on agency partners to produce great creative output, this skill should never be entirely outsourced.
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Even if the extent of the creative skill you want your brand manager to exhibit consists simply of recognizing great creative when it presents itself, this individual may be ill equipped to do so if he or she doesn't regularly flex those muscles.
Depending on the size of your team or company culture, one or more of the strategies described below could help shake things up at your company and set your team on a path to greater creative thinking.
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