Indian smartphone market

Micromax to Make a Comeback in India with its Subsidary ‘YU’

1Sep By Gauri SinghNo Comments

Tech

Micromax to Make a Comeback in India with its Subsidary ‘YU’

The Indian smartphone maker Micromax which became dormant in the Indian smartphone market due to decreased demand, after the entry of Chinese players like Xiaomi, Oppo etc in the mid-range smartphone segment, is now attempting a comeback with a new lineup of devices under its 'YU' brand. The homegrown player is now looking to regain its hold in the hyper-competitive Indian smartphone market. Micromax co-founder Vikas Jain stated that the Indian smartphone market has witnessed an extensive modification in the last few quarters, especially after Reliance Jio launched its services in 2016. "From low connectivity, the country is now among the highest consumers of data globally. And with that, consumer preferences for devices have also evolved. So, over the past few quarters, we went back t...

HTC Quits the Indian Market, Chinese Players Dominate

19Jul By Gauri SinghNo Comments

News

HTC Quits the Indian Market, Chinese Players Dominate

The technology company and smartphone maker HTC is reportedly quitting the Indian market. The major factor behind this exit has been reported as the wide invasion of the Chinese companies in the Indian smartphone market. The Chinese players such as Xiaomi, Redmi and Oppo cover almost 70-80 percent of the market in India. The company has told around 70-80 employees to leave. However, there are a few exceptions including chief financial officer Rajeev Tayal. After abruptly stopping the local manufacturing for almost a year now, the company is breaking all the distribution contracts in the country. An executive stated that HTC may look forward to entering the Indian smartphone market again as an online exclusive brand, but that will happen only after it’s able to turnaround sales global...

Apple to bring “Exclusive Made-in-India” iPhone 6s Soon

26Jun By Lavina TolaniNo Comments

Tech

Apple to bring “Exclusive Made-in-India” iPhone 6s Soon

American Technology Major, Apple has given a kick-start to commercial production of iPhone 6s in India at the Bengaluru facility of its Taiwan-based contract manufacturer Wistron, as informed by industry executives. While Apple has already made iPhone SE last May at the Wistron facility, it will now begin producing two models of iPhone locally. The company has been taking a trail undertaking for the second iPhone model in the 6 series since April and has chosen iPhone 6s for sales potential in the market. Additionally, the development also means that any further change in import duties will not include price change in iPhone 6s, a move which could help Apple strengthen its position in the mid-to-premium segment of the Indian smartphone market. According to a source cited by ET, a ...

28Apr By Lavina TolaniNo Comments

Tech

Oppo Planning to Launch Sub Brand to Take Over Xiaomi in India

Chinese Smartphone Manufacturer Oppo has begun assembling printed circuit boards (PCB's) at its maiden second plant in India and is also planning to launch a sub-brand aimed at taking over arch contender Xiaomi, which is currently the leading player in the Indian market. Just a few weeks ago this month, Xiaomi had announced its own new manufacturing facilities including a PCB assembly unit to be used for its new sub-brand which is tentatively expected to launch next month. And now, rival Oppo too has revealed its plan to set up 50 million phone production capacity plant and PCB assembly. Levi Lee, Chief Product Officer at Oppo's new brand said, We have conducted a thorough research among online young consumers in last six months and have found that customers are more incli...