Chinese Player OnePlus Tops the Indian Premium Smartphone Space
OnePlus, the premium Chinese smartphone maker has successfully become more prominent has topped the Indian premium smartphone market battle, beating Samsung and Apple.
With the predominant Chinese players in the smartphone market ranging from Rs 10,000 to 20,000, this news signals the start of Chinese dominance in the premium segment as well. OnePlus has emerged as a leader in the Rs 30,000-plus Indian smartphone market, where earlier, players like Samsung and Apple took a lead.
“The launch of the new model -- OnePlus 6, the one-model-a-year strategy, strong partnership with Amazon, whereby we leverage their resources, and offline expansion in partnership with Croma, and the five offline and one experience stores has helped us connect with the Indian consumers,” said OnePlus India gene...