Friday, April 19

Tag: Indian premier league

Delhi High Court Asks Airtel to Change IPL T20 Ads
15Apr By Lavina TolaniNo Comments
INDIA

Delhi High Court Asks Airtel to Change IPL T20 Ads

Bharti Airtel has been asked to change its Indian Premier League advertising campaign by Delhi High Court after allegation from Reliance Jio Infocomm declaring the ad campaign to be 'misleading', 'deceptive' and 'misrepresentative'.The company has argued that the content will incur data charges for the plan, hence it's not free unlike it is being stated as in the "ad campaign". In the Airtel promoted advertisement, it is being popularised that users can access T20 cricket coverage "live and free" for which all they need is a 4G Airtel SIM to download the TV app and get access to a virtual season of the coverage. "The deception and misinterpretation in the advertisement are aimed at enticing and luring the viewers to subscribe the defendant's telecom service (Airtel) and give it prefe...
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This is How You Can Advertise Your Platform in IPL 2018 Using Hotstar Adserve
31Mar By Lavina TolaniNo Comments
BUSINESS

This is How You Can Advertise Your Platform in IPL 2018 Using Hotstar Adserve

While Indian Premier League is just around the corner, video streaming service of Star India, Hotstar has launched a self-service ad tool called Hotstar Adserve. This is simply one lucrative opportunity for small-sized advertisers to showcase their advertisements on a well-known platform that attracts massive viewership globally. Star India is the proud digital and television rights holders of the IPL globally after signing a 5-year contract last year for a colossal Rs 6,247.5 crore bid. The cricket tournament is scheduled to begin on 7th April and will be broadcast in six languages, namely Tamil, Telegu, Kannada, Bengali, Hindi, and English. This diversity of languages is an initiative from Hotstar to reach over 700 Mn viewers across digital and television platform during this year’s 6...
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10 Most Expensive and Unsold Players of IPL 2018
27Jan By RishabhNo Comments
News

10 Most Expensive and Unsold Players of IPL 2018

The first day of IPL Auction 2018 has ended and England all-rounder Ben Stokes has captured all eyes by going with a bidding for Rs 12.50 crore. Here is a list of 10 cricket players who received highest bidding and some who didn't get so lucky today.   Highest Paid Players Ben Stokes was also the most expensive player in the 2017, but this year the amount is 2 crore shorter than the previous year. In 2017 he received a bid of Rs 14.5 crore.   Second position is a tie between KL Rahul(Team: Kings XI Punjab) and Manish Pandey(Team: Sunrisers Hyderabad)- their bid amount Rs 11 Crore each.   For the third position in the maximum sellouts, Chris Lynn, booked himself for Rs 9.6 crore. Team: Kolkata Knight Riders   For the fourth position,...
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Innovation the need of the hour for IPL – Lalit modi former IPL Chief
25May By AdityaNo Comments
Entrepreneurs Talk

Innovation the need of the hour for IPL – Lalit modi former IPL Chief

Editor Note: IPL8 comes to end with gaining in popularity, despite the betting controversies that rocked the tournament last year. But the man behind this idea still feels to do some innovations in the current format of  IPL to make a better and fresh approach towards its audience and most important popularizing cricket in other countries. Below we post Mr. Lalit modi views about IPL and where its stand for, have a look...     There comes a time in every product's lifespan when it needs to reinvent itself. But, unfortunately, Indian Premier League (IPL), my baby has been left to fend for itself by its foster parents. Over the last five seasons, IPL has tried nothing new and has not set any benchmarks for the rest of the world to follow. Instead what we are l...
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