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Xiaomi-owned Yeelight Forays into the Indian Market

23Oct By Gauri SinghNo Comments

CHINA

Xiaomi-owned Yeelight Forays into the Indian Market

Smart lighting solutions maker called Yeelight which is owned by Xiaomi has reportedly announced its foray into the Indian market amid the festive season. The China-based company has introduced four products including a smart lamp, a light strip and two smart bulbs. These products are priced between Rs 2,000 to 10,000 as mentioned by its parent company. In the initial stage, its products will be exclusively available on Amazon and later, it would also be available at retail outlets and experiential zones of major metro cities. "With the smart lighting industry in India facing the upward growth trajectory, we are extremely excited to foray into the Indian markets," Yeelight Founder and CEO Eric Jiang said. He also stated that the company would focus on smart light segment with quali...

India Represents 32% of Xiaomi Total Global Revenue

6May By Sheldan RungasamyNo Comments

News

India Represents 32% of Xiaomi Total Global Revenue

Xiaomi, the Chinese electronics and software company, came in the Indian market in July 2014, disrupting the market with affordable, good quality and reliable phones that drove sales instantly in an upward trajectory. India now represents a major market for Xiaomi, evident considering the high volume of funds poured on marketing and advertising to maintain brand recognition and stay relevant in a highly competitive market. The Chinese electronics company recently announced that the sum invested in the Indian market paid off as figures reveal that the Indian market accounted for 32% of the Xiaomi’s total global revenue of $18 Bn in 2017 – via three of its top-five sales channels. The IPO filing of Xiaomi, released in Hong Kong showed that the top-five sales channels based in India ...

Survey: This is What Indians Do Online & Offline

7Apr By Sheldan RungasamyNo Comments

ANALYSIS

Survey: This is What Indians Do Online & Offline

India is a fast evolving and developing country with ever-more resources and capital being poured into the Indian web market to digitalize the country. A particular tool that has allowed this digital development has been the introduction of cheap and reliable smartphones in the market which allowed a large portion of the country to afford the technology. Additionally, cheap internet plans contributed significantly to encouraging and increasing the overall internet usage. Consequently, diverse facilities and services emerged from phone apps, allowing users to buy, sell, order and enjoy different types of facilities and services from electronic shopping, to cab hailing, food delivery and more. Presently, India stands among the most internet-friendly ecosystems in the world and the scale a...

Unboxing Xiaomi’s Marketing Strategy- An Example Which Every Startups Need to Follow

19Mar By Sheldan RungasamyNo Comments

ANALYSIS

Unboxing Xiaomi’s Marketing Strategy- An Example Which Every Startups Need to Follow

In 2014, Xiaomi, the Chinese electronics and Software Company, stepped in the Indian market with an innovative market strategy in partnership with Flipkart, the country’s largest online retailer by launching the Mi 3. The model unveiling took place in a small hall with few journalists covering the event; a big contrast to the unveiling of Apple and Samsung new phones. Instead of spending vast sums of money on marketing and advertising, Xiaomi decided to employ hunger-marketing tactics – a psychological strategy designed to focus on the customer’s desire, making them crave for a product others want to buy – to sell its cost effective smartphones. Making only a limited supply of smartphones available on the e-commerce platform, the smartphone sold out after a few seconds. This strategy bo...

8Nov By Press Trust of IndiaNo Comments

INDIA

India More Attracted To Biz Than WB Ranking Index Suggests

Observing that the recent increase in Indias ease of doing business ranking by the World Bank was long overdue, a top Indian American economist today said the country as a place for business is a lot more attractive than its ranking suggests. Investors usually go where the environment is the best and not where the World Bank collects its data, Arvind Panagariya, professor at the prestigious Columbia University, told PTI in an interview. "Our best investment destinations do significantly better than the latter," said the former vice chairman of NITI Aayog. "I have often said that India as a place to do business is a lot more attractive than the World Bank ranking suggests. This is because the bank collects its data in Delhi and Mumbai, not in the states with the best business environ...

24Jun By Press Trust of IndiaNo Comments

News

Nokia Appoints Sanjay Malik India Head

Nokia today announced the appointment of Sanjay Malik as the head of Indian market, effective August 1. Malik is currently Head of Network Implementation (NI) at Nokia Global Services and is credited with efficiently driving growth and delivering strong performance both in terms of revenue and operational efficiency, the company said in a statement here. In his new role, he will lead customer operations, drive the business growth strategy and superior customer engagement services for the India market. He will be based in Gurgaon. Previously, he was heading Bharti GCBT (Global CBT), where he led the transformation of the business by enhancing customer satisfaction, market share and business results across India and Africa, the statement said. He joined Nokia in 2000, and takes o...